Filippo Rovelli

Product · Operations · Design

I've never been particularly good at staying in my lane.

I started in design. Then I got curious about how products are built, how businesses run, and what it really takes to turn an idea into something people pay for.

Fifteen-odd years later, I work across the whole thing — from the first sketch to the factory floor to the checkout page.

01How I got here

A designer who kept asking “and then what?”

I spent my first decade in Italian design studios — logos, posters, websites, campaigns. Good training for the eye. But every project ended at handover, and I kept wondering what happened next.

In 2017 I moved to Australia and found out. Agency work turned into product work: research, roadmaps, experiments, the slow craft of making something better every sprint. I went from designing screens to deciding which screens should exist at all.

Then I moved to China, went fully remote, and started working with teams spread across Australia, the Philippines, the US, Canada and the UK. Somewhere along the way, “product” stopped meaning just software. It meant suppliers, margins, warehouses and shipping containers too.

Today I sit where creativity, technology and business meet. I'm the person who can talk typography with a designer, specs with an engineer and unit costs with a manufacturer — and make sure all three are building the same thing.

02Selected experience

Where I’ve done the work

  1. 2025 – NowProduct & Operations Manager

    MyBrainBooks

    I run product and operations end to end — from development and manufacturing to e-commerce and fulfilment.

  2. 2020 – 2025Product Owner

    Mindfulness.com

    Grew from product designer to product lead on a subscription meditation app across iOS, Android and web. Set the vision, ran the experiments, rebuilt the design system.

  3. 2019 – 2020Product Lead

    GlamCorner

    Australia’s designer fashion rental service. Led product across web and iOS, tying every release back to what actually moved the business.

  4. 2018 – 2019Product Manager

    GrowSuper

    Fintech for superannuation and managed funds. Made a famously dull, famously complicated product feel simple enough to trust.

Before that: eWave in Sydney, and nine years across design studios in Italy — Poliedrostudio, Creativity Studios, Primadv and more.

03What I’m building now

Currently, a few things at once. Naturally.