Filippo Rovelli

Product · Operations · Design

01Design
02Product
03Operations
04Manufacturing
05E-commerce
Fig. 1 — A career, plotted. Five lanes, one line that won’t stay in any of them.

I started in design. Then I got curious about how products are built, how businesses run, and what it really takes to turn an idea into something people pay for.

Fifteen-odd years later, I work across the whole thing — from the first sketch to the factory floor to the checkout page.

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01How I got here

A designer who kept asking “and then what?”

  1. 01Italy · The first decade

    Good training for the eye.

    I spent my first decade in Italian design studios — logos, posters, websites, campaigns. Good training for the eye. But every project ended at handover, and I kept wondering what happened next.

  2. 02Australia · 2017

    From designing screens to deciding which screens should exist.

    In 2017 I moved to Australia and found out. Agency work turned into product work: research, roadmaps, experiments, the slow craft of making something better every sprint. I went from designing screens to deciding which screens should exist at all.

  3. 03China · Remote · One team, five countries

    “Product” stopped meaning just software.

    Then I moved to China, went fully remote, and started working with teams spread across Australia, the Philippines, the US, Canada and the UK. Somewhere along the way, “product” stopped meaning just software. It meant suppliers, margins, warehouses and shipping containers too.

  4. 04Today · Where it all meets

    Creativity, technology and business — building the same thing.

    Today I sit where creativity, technology and business meet. I'm the person who can talk typography with a designer, specs with an engineer and unit costs with a manufacturer — and make sure all three are building the same thing.

The scope kept growing

From pixels to pallets.

  1. 01 · DesignLogos
  2. 02 · DesignPosters
  3. 03 · DesignWebsites
  4. 04 · ProductApps
  5. 05 · ProductResearch
  6. 06 · ProductRoadmaps
  7. 07 · ProductExperiments
  8. 08 · OperationsSuppliers
  9. 09 · OperationsFactories
  10. 10 · OperationsWarehouses
  11. 11 · OperationsContainers
  12. 12 · OperationsCheckout
Years making things
15+
Years in Italian studios
9
Countries called home
3
Countries on one team
5

02Selected experience

Where I’ve done the work

  1. 2025 – NowCurrent

    MyBrainBooks

    Product & Operations Manager

    I run product and operations end to end — from development and manufacturing to e-commerce and fulfilment.

    • Manufacturing
    • E-commerce
    • Fulfilment
  2. 2020 – 2025

    Mindfulness.com

    Product Owner

    Grew from product designer to product lead on a subscription meditation app across iOS, Android and web. Set the vision, ran the experiments, rebuilt the design system.

    • iOS
    • Android
    • Web
    • Design system
  3. 2019 – 2020

    GlamCorner

    Product Lead

    Australia’s designer fashion rental service. Led product across web and iOS, tying every release back to what actually moved the business.

    • Web
    • iOS
    • Rental
  4. 2018 – 2019

    GrowSuper

    Product Manager

    Fintech for superannuation and managed funds. Made a famously dull, famously complicated product feel simple enough to trust.

    • Fintech
    • Superannuation

  5. Before that: eWave in Sydney, and nine years across design studios in Italy — Poliedrostudio, Creativity Studios, Primadv and more.

03What I’m building now

Currently, a few things at once. Naturally.

  • Consulting

    Helping founders and small teams get from idea to launched — and from launched to working.

  • Independent products

    Small, useful digital products I design, build and run myself.

  • AI

    Using it every day to build faster, and exploring where it genuinely changes how products get made.

  • Physical products

    Things you can hold. Designed, sourced, manufactured and shipped.